Attention Devices

How AI Can Help Brands Be Heard In The Age Of Distraction

The other weekend I caught myself juggling between six different connected devices at the same time.

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AI Metric Tells Brands How Much Attention Ads Will Attract

Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI...

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New Report Predicts ‘Exponential Increase’ of Six-second Ad Format

There’s nothing hotter in the industry right now than six-second ads. But don’t just take our word for it – you can read all about it in Extreme Reach’s Q1 2018...

Attention Seeker: The 6-second Ad

In today’s climate of limited attention spans, the fickle finger of fate is inevitably poised, waiting to stab any ‘Skip’ button that gets in the way of the viewing...