LinkedIn Head of Media: You Must Have an Attention Strategy
“If you don't have a strategy to optimize for attention in advertising, you shouldn't do advertising.” Don’t take our word for it; the above is a verbatim quote from...
The CMO Guide: Improving Media Efficiency Through Creative Attention
Realeyes and TVision looked at the connection between creative and media in an innovative study designed to empower marketers to better understand how pre-market...
Optimizing for Attention Drives Brand Lift
Realeyes has been proud to partner with global media platform Teads to collectively demonstrate how attention drives brand lift.
Realeyes Wins SaaS Awards Newcomer Honor
We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...
Digiday Pays Attention to Realeyes’ Pioneering Technology
Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors....
Attention Data API for Predicting In-Market Video Ad Performance
Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.
Critics Favor Low-Performing Ads for their “Top Rank” Lists
Critics’ picks versus people’s choice awards always illuminate the differences among what is popular, what is interesting to insiders, and what is important based on...
Realeyes Wins AI Excellence Awards for Attention Measurement Solution
We’re proud to announce that our flagship ad-testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence...
TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving Attention In Mobile
The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...