Latest Blog
Optimizing for Attention Drives Brand Lift
Keith O'Brien
Realeyes Wins SaaS Awards Newcomer Honor
We are proud to announce we won the Newcomer Award at the SaaS Awards this year. Though we don’t necessarily feel like a newcomer, it’s a welcome reward for all that...
Digiday Pays Attention to Realeyes’ Pioneering Technology
Digiday recently got the memo that attention is in. Their article cited Realeyes as a major influence on the power of attention, alongside some of our competitors....
Attention Data API for Predicting In-Market Video Ad Performance
Our patented video attention prediction system, PreView, has steadily gained momentum since its launch in Fall of 2020.
Critics Favor Low-Performing Ads for their “Top Rank” Lists
Critics’ picks versus people’s choice awards always illuminate the differences among what is popular, what is interesting to insiders, and what is important based on...
Realeyes Wins AI Excellence Awards for Attention Measurement Solution
We’re proud to announce that our flagship ad-testing product PreView was named a winner in The Business Intelligence Group’s Artificial Intelligence Excellence...
TikTok UGC and Brand Videos Outperform Other Ad Formats In Driving Attention In Mobile
The popularity of TikTok is surging thanks to the app’s ability to empower people to create, share and discover highly engaging video content. As users of the app...
Super Bowl LV Ads Lose Attention, Media Costs Rise
With a global pandemic and a divisive political climate, Super Bowl LV was an unprecedented year for advertisers to show off their creative chops on one of the...
Super Bowl LV Live Ad Tracker for Attention Using Emotion AI
From the first to the last ad of the game, each spot released in the field is rated by its performance to Capture, Retain and Encode audience attention using...
The Best Super Bowl Ads for Audience Attention 2018 - 2020
All eyes are on the Super Bowl. The biggest network TV event of the year claimed 102 million viewers in 2020 at a cost of $5.6 million per 30-seconnd spot. But are...