Best and Worst UK Christmas Ads for Audience Attention
The competition for consumer attention is fierce leading up to Christmas. It’s crucial to have a campaign that attracts highly distracted audiences, which is why...
Home-Care Brands Profit During COVID-19, Not Because of Great Ads
COVID-19 has shocked the world and sent economies spinning, and many home-goods brands have benefitted from consumers spending more to keep their homes and...
How a Soundtrack Encouraged Cinema-Goers to Tackle World Hunger
The United Nations World Food Programme (WFP) and SAWA, the Global Cinema Advertising Association, have launched ‘Feed Our Future’ – a campaign to encourage global...
The Science of Attention and Emotion AI In Advertising Effectiveness: Summit Recap
Our recent online summit, “The Science of Attention and Emotion AI,” was our most popular and engaging this year. Along with our special guests from our partners...
CMO Guide For Measuring Attention: Brain Scans
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
CMO Guide For Measuring Attention: Surveys & Focus Groups
If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention. But measuring attention is not trivial....
Now CMOs Can Predict & Cut The Creatives That Waste Media Budget
“Marketers would be shocked if they knew how little active attention some of their executions are getting,” said Sorin Patilinet, global consumer marketing insights...
CMO Guide For Measuring Attention: Interaction Metrics
Get your CMO Guide to Attention now If attention is an outcome that leads to sales and customer loyalty, then the advertising industry should embrace attention.