How Advertisers Can Grab People's Attention This Halloween
Getting noticed this Halloween is not easy for advertisers. Brands looking to make the most of the huge interest surrounding Fright Night face a lot more noise than...
Halloween 2018: The Scariest Ads of All Time
Halloween is here - hooray! Yes, that annual event when the entire family celebrate everything that is horrible, creepy and terrifying in the world is back - and we...
Measuring the Emotional Impact of Branded Storytelling
The biggest challenge facing marketers these days is not getting their message out – it’s being heard at all. At a time when the average time spent on digital...
What Happened When We Tested Some Of The BBC's Greatest TV Moments
Finding something decent to watch on the telly can be challenging. But while channel-hopping the seemingly endless array of boring reality shows, cooking features...
Mobile Video Viewers More Emotional and Engaged Than Desktop Users
People who watch videos on their mobile devices are more likely to have an intense emotional reaction to the content.
Which Cannes Contenders Will Come Out on Top?
Trying to predict a Cannes winner is a tricky business. After all, from the tens of thousands of marketing campaigns submitted only 3% will actually walk away with a...
Nike Scores Early World Cup Engagement Victory Against Adidas
The battle for the 2018 World Cup has not even started yet, but already Nike has scored one major victory over its sporting rival adidas.
Viva les Émotions
We were invited by ENGIE to join their Lab at Viva Technology 2018 to showcase how our emotion analytics is used to enable brands like ENGIE to understand how people...