Attention Seeker: The 6-second Ad
In today’s climate of limited attention spans, the fickle finger of fate is inevitably poised, waiting to stab any ‘Skip’ button that gets in the way of the viewing...
Twitter’s Ad Celebrates Women During the Oscars with #HereWeAre
#PressForProgress is the theme for International Women’s Day that falls on March 8th every year – a global reminder of the momentum that’s striving for gender...
Could You Swear That It's a Great Ad?
It seems that February 2018 in the UK had a good run of successful bullish branding with Irn-Bru’s “Don’t be a can’t” and KFC’s, “FCK”. The latest ad, ‘Parents’ from...
Emotional Engagement: How Nike Smashed it in London
The 3 minute video 'Nothing beats a Londoner', by Wieden + Kennedy, produced by Riff Raff Films, features London athletes competing over who has the biggest struggle...
What Makes a Successful Olympics Ad?
The Olympic Games is a celebration of strength, spirit, and achievement. As the world watched the opening ceremony of the XXIII Olympic Winter Games in Pyeongchang,...
Super Bowl 2018 Rankings
As featured in Marketing Week, we partnered with Lucid to bring you the definitive ranking of the most emotionally engaging videos of the Super Bowl LII. We tested...
The Miracle of Super Bowl – Turning Beer in to Water
In the build up to the Super Bowl LII, while most are holding back, Anheuser-Busch InBev brands; Budweiser and Stella Artois have both featured their water aid...
Skittles and Stella Artois are First on the Field at Super Bowl LII
PRE-GAME TACTICS The buzz around upcoming Super Bowl LII commercials is heating up. Brands plan their Super Bowl appearance with military precision: some such as...
A Christmas Gift of Happiness to the Nation from The BBC
The BBC One Christmas ad premiered on Saturday, December 2nd straight after Strictly (smart move BBC!), stealing the viewers’ hearts with the girl’s first dance...