Skittles Mother's Day Ad - What Went Wrong
In the highly competitive world of brand communication, creative risk-taking is commendable. But there's small print: it's only great when things go right, and the...
How to Identify a Strong Performing Video Without Even Watching It
At Realeyes, we want your videos to perform the best they can. Making your videos seen, shared and loved by your customers across the web – to do that you need to...
How Do You Know if a Customer Loves You So?
IT'S WITHIN THESE FOUR METRICS “If you want to know if he loves you so, it’s in his kiss”, once advised Cher. While perhaps just one criterion is enough to identify...
We Tested the Best Social Videos by Digiday, with Surprising Results!
Digiday announced the winners of the Digiday Video Awards. One category in particular, Best Social Video, drew a wide range of creative work, highlighting everything...
Play Your Audience Emotions to Stay On Top of The Game
The average TV audience for Super Bowl LI was 111.5 million, peaking at a record 172 million. With those kind of numbers and with that high level of concentrated...
Mona Lisa's Smile in The Mind
The great portrait of Mona Lisa by Leonardo da Vinci is one of the most famous paintings in art history. The ambiguity of her expression, often described as...
Don't Touch That Dial! Why Not Just Emote Your Vote?
Our thoughts and feelings drive our decisions, from the smallest ones, like what to watch on TV, to bigger ones like who to vote for.